Customer Equity: Measurement, Management and Research Opportunities
Julian Villanueva; Dominique M. Hanssens
| Year of publication: |
2006
|
|---|---|
| Authors: | Villanueva, Julian ; Hanssens, Dominique M. |
| Publisher: |
Boston, Mass. [u.a.] : Now Publ. |
| Subject: | USA | United States | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenmanagement | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 99 S. |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. - Vol. 1.2006,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| ISBN: | 978-1-60198-010-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003487214