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~isPartOf:"Fundamentals of marketing research ; Vol. 6"
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Fundamentals of marketing research ; Vol. 6
Legends in marketing
80
Legends in consumer behavior
43
Review of marketing research
31
Journal of business research : JBR
22
Journal of Business Research
15
Journal of the Academy of Marketing Science
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International marketing review
11
Journal of marketing theory and practice
9
Global business perspectives series
7
Journal of marketing
7
SAGE library in marketing
7
International journal of technology management : IJTM
6
Journal of international consumer marketing
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Legends in strategic marketing
6
European Journal of Marketing
5
Journal of business-to-business marketing
5
Journal of retailing
5
Review of Marketing Research Ser.
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Management Science
4
Marketing intelligence & planning
4
Psychology & marketing
4
Emerald insight
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
3
Journal of Economic Psychology
3
Journal of international marketing
3
Legends in marketing series
3
Management international review : mir ; journal of international business
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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Models of buyer behavior
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
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2007
Persistent link: https://www.econbiz.de/10003541516
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Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
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2007
Persistent link: https://www.econbiz.de/10003541592
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3
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
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Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.
;
Jain, Arun K.
;
Malhotra, Naresh K.
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2007
Persistent link: https://www.econbiz.de/10003541605
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