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Future-focused strategic marketing
Working Papers / College of Business, University of Illinois at Urbana-Champaign
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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The effects of community-based new product development strategies on project performance
Tang, Ya
;
Fisher, Gregory J.
;
Fang, Eric
- In:
Future-focused strategic marketing
,
(pp. 281-317)
.
2019
Persistent link: https://www.econbiz.de/10012165364
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