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Are they playing by the same rules? : a consumer gifting classification of marital dyads
Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062
Persistent link: https://www.econbiz.de/10003896907
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Response-time measurement of group purchasing-decision power structures
Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of business research : JBR 60 (2007) 7, pp. 711-719
Persistent link: https://www.econbiz.de/10003484200
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Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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Linguistic-based voting through centered OWA operators
García-Lapresta, José Luis; Martínez-Panero, Miguel - In: Fuzzy optimization and decision making : a journal of … 8 (2009) 4, pp. 381-393
Persistent link: https://www.econbiz.de/10003938043
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Computing with words in decision making : [editorial]
Herrera, F.; Herrera-Viedma, E.; Alonso, S.; Chiclana, F. - In: Fuzzy optimization and decision making : a journal of … 8 (2009) 4, pp. 323-324
Persistent link: https://www.econbiz.de/10003938180
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Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-650
Persistent link: https://www.econbiz.de/10003982103
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Improving survey research using diagrams of data structure
Liu, Hsi-lin; Lin, Yann-Jou; Wang, Yu-Wen; Wu, Wu-Chung - In: Journal of business research : JBR 65 (2012) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10009549725
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The internationalization process of SMEs : a muddling-through process
Schweizer, Roger - In: Journal of business research : JBR 65 (2012) 6, pp. 745-751
Persistent link: https://www.econbiz.de/10009552511
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Designerly ways of muddling through
Kopecka, Jarmila A.; Santema, Sicco C.; Buijs, Jan A. - In: Journal of business research : JBR 65 (2012) 6, pp. 729-739
Persistent link: https://www.econbiz.de/10009552514