This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and …. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine …

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and … from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used …

tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …

business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …

társadalmi szintű összefogás is szükséges. ------------------ This research topic covers a narrow segment of marketing research …

marketing of products in foreign markets is of paramount importance for the Hungarian deep freeze industry. The deep freeze …

catering to define the prospects of market expansion as well as to identify the special marketing activities necessary to reach …