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Harvard business review : HBR
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Marketing management : a quarterly business management publication of the American Marketing Association
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The Cornell School of hotel administration handbook of applied hospitality strategy
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Cornell Hospitality Management: Best Practices
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing letters : a journal of research in marketing
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Organizational structure and control
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Die MTV-Mindset-Studien : Jugendmarketing mit Subkulturen und Lebensstilen
Hamm, Ingo
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2003
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