Die MTV-Mindset-Studien : Jugendmarketing mit Subkulturen und Lebensstilen
Ingo Hamm
| Year of publication: |
2003
|
|---|---|
| Authors: | Hamm, Ingo |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Lebensstil | Lifestyle | Marketingmanagement | Marketing management | Deutschland | Germany | Randgruppe | Marginalized group | Marketing | Jugend | Zielgruppe |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | X, 261 S Ill., graph. Darst 170 mm x 240 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 247 - 258 Kt. : ca. EUR 129.95 |
| ISBN: | 3-7910-2220-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001763411