The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in this study as a four-dimensional model consisting of...

Researchers and brand managers have limited understanding of the effects of firm-created and user-generated social media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using a standardized online survey across Poland. To test the...

Researchers and brand managers have limited understanding of the effects of firm-created and user-generated social media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using a standardized online survey across Poland. To test the...

The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in this study as a four-dimensional model consisting of...

The paper consists of two parts devoted to the cause-effect dynamic models. In each part of the deterministic properties of the dynamic version of the model are presented. Thus, each of the considered dynamic models can be presented in the form of an equivalent for it the switching trend....

Authors take the issue of change in the modern university. Assuming that the objective of the university is, in addition to the mass education, training the elite of intellectual entrepreneurs (Kwiatkowski, 2000; Kwiatkowski, Sadlak, 2003) - prospective leaders of the knowledge-based society, it is...

This paper contributes to trade diversification literature by comparing changes in relative (i.e. assessed in comparison with world patterns) heterogeneity of import and export structures in the process of economic development. In particular, by focusing on the diversification of imports, we add...

The aim of this article is to identify diversity between the EU-15 and the New Members in their implementation of the Lisbon Strategy in the period 2000-2010. By analyzing a set of structural indicators, we aim to fill a gap in the literature: a lack of publications providing complex evaluation...

In economic theory, technology is treated as crucial factor contributing significantly to economic development. In seminal works of Schumpeter [1934, 1947], Baumol [1986], Gerschenkron [1962] or Abramovitz [1986], the emphasis on the role of technological progress in process of economic...

Extraordinary spread of new information and communication (ICTs) technologies has been recognized worldwide. ICTs are broadly perceived as tools facilitating economic growth and development, especially in economically backward countries. They are relatively easy and cheap to adopt, require...