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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Gabler Research"
~person:"Bonn, Georg"
~person:"Gemmerich, Marcus"
~person:"Homburg, Christian"
~subject:"Innovation"
~type_genre:"Hochschulschrift"
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Bonn, Georg
Gemmerich, Marcus
Homburg, Christian
Gebert, Diether
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Krause, Diana E.
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Möller, Matthias
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Markteinführung neuer Produkte
Kuhn, Jutta
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2007
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1. Aufl.
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