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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Innovation und Absatz"
~person:"Albrecht, Stefan"
~person:"Ambos, Björn"
~person:"Gemmerich, Marcus"
~person:"Gemünden, Hans Georg"
~person:"Matthes, Isabel"
~subject:"Großveranstaltung"
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Großveranstaltung
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Albrecht, Stefan
Ambos, Björn
Gemmerich, Marcus
Gemünden, Hans Georg
Matthes, Isabel
Dreckmeier, Lars
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Huber, Frank
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Schunk, Holger
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Gabler Edition Wissenschaft
Innovation und Absatz
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Erfolgsfaktoren des Sportsponsorings bei Großereignissen : eine empirische Untersuchung
Huber, Frank
;
Matthes, Isabel
;
Dreckmeier, Lars
; …
-
2008
-
1. Aufl.
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