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Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
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Mit Beiträgen von: Dieter Bender, Tobias Bidlingmaier; Carsten Eckel, Makram El-Shagi; Michael Frenkel, Hans-Rimbert Hemmer, Andreas Irmen; Ulf von Kalckreuth, Ralf Krüger, Helga Luckenbach; Ronald McKinnon; Edmund S. Phelps; Stefan Reitz, Gerhard Rübel; Karlhans Sauernheimer; Jennifer Seith;...
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