Competition in marketing : two essays on the impact of information on managerial decisions and on spatial product differentiation
Vera Magin
| Year of publication: |
2006 ; 1. Aufl.
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|---|---|
| Authors: | Magin, Vera |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag, 2006 |
| Subject: | Marketing | Führungskräfte | Managers | Informationsverhalten | Information behaviour | Entscheidung | Decision | Experiment | Theorie | Theory | Deutschland | Germany | Produktdifferenzierung | Product differentiation | Räumliche Verteilung | Spatial distribution | Räumlicher Wettbewerb | Spatial competition | Führungsentscheidung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 145 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English ; German |
| Thesis: | Zugl.: Mainz, Univ., Diss., 2006 |
| ISBN: | 3-8350-0432-8 ; 978-3-8350-0432-0 |
| Classification: | Marketing ; Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003314148