To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800...

This book argues that human factor development is the key to organizational success. The author describes the human factor as the diverse personality characteristics that allow employees within the social institutions to function and remain operational over time. A lack of appreciation for the...