This edited volume brings together academics from both innovation and marketing fields to explore the additional value … services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated … by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation …

Preliminary -- Introduction -- From Innovation to Entrepreneurship - A Processoriented Framework -- Pull vs. Push … - Strategic Technology And Innovation Management For A Successful Integration Of Market Pull And Technology Push Activities … -- Innovation Management in Emerging Technology Ventures - The Concept of an Integrated Idea Management -- Gender …