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~isPartOf:"Gabler Edition Wissenschaft"
~person:"Kirchgeorg, Manfred"
~subject:"Marketing"
~subject:"Shareholder-Value-Analyse"
~subject:"Sustainable development"
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred...
Klante, Oliver
(
ed.
);
Kirchgeorg, Manfred
(
honouree
)
-
2008
-
1. Aufl.
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