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Viral marketing : a large scal...
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Marketingmanagement
77
Theorie
76
Marketing management
75
Theory
75
Deutschland
59
Germany
57
Werbewirkung
24
Marketing
23
Advertising effects
22
Consumer behaviour
21
Konsumentenverhalten
21
Marketingtheorie
15
Marketing theory
14
Unternehmen
13
Brand management
11
Markenführung
11
Beziehungsmarketing
9
Erfolgsfaktor
9
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9
Marktforschung
9
Relationship marketing
9
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8
Innovationsmanagement
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Internationales Marketing
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Markteintritt
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Messung
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B-to-B-Marketing
6
Business-to-business marketing
6
E-commerce
6
Electronic Commerce
6
Empirical method
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6
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120
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Bibliografie enthalten
37
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37
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4
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German
117
English
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Huber, Frank
3
Görtz, Gunnar
2
Kiendl, Stephanie C.
2
Klante, Oliver
2
Lutzky, Christian
2
Marwitz, Christian
2
Meeder, Uta
2
Mengele, Jürgen
2
Neumann, Ingo
2
Rieker, Stephen A.
2
Schaller, Christian
2
Schneider, Nadine C.
2
Schumacher, Pascal
2
Sieglerschmidt, Sebastian
2
Steiner, Michael
2
Wilken, Robert
2
Achterholt, Gertrud
1
Ahlert, Dieter
1
Aholt, Andreas
1
Bacher, Matthias
1
Bacher, Matthias Richard
1
Backhaus, Klaus
1
Baldauf, Artur
1
Bauer, Hans H.
1
Benkenstein, Martin
1
Berger, Pablo
1
Bergmann, Holger
1
Bielert, Wilhelm
1
Blinda, Lars
1
Breuer, Robert
1
Bungert, Michael
1
Böcker, Jens
1
Böhm, Stephan
1
Cooper, Katrin
1
Dahlhoff, Denise
1
Dahmen, Patrick
1
Dechêne, Christian Frédéric
1
Dees, Heiko
1
Dohet-Gremminger, Annick
1
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Akademische Marketinggesellschaft
1
Akademische Marketinggesellschaft e.V
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Gabler Edition Wissenschaft
Journal of business research : JBR
758
SpringerLink / Bücher
379
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of advertising research
325
Journal of marketing communications
322
Journal of retailing and consumer services
281
Journal of advertising : official publication of the American Academy of Advertising
250
European journal of marketing : EJM
249
International journal of advertising : the quarterly review of marketing communications
249
Journal of strategic marketing
242
NBER working paper series
238
International journal of advertising : the review of marketing communications
234
Psychology & marketing
221
Journal of marketing management : MM
218
Journal of the Academy of Marketing Science
206
Working paper / National Bureau of Economic Research, Inc.
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
202
International journal of industrial organization
199
NBER Working Paper
199
Journal of marketing
192
Europäische Hochschulschriften / 5
182
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
175
Discussion paper / Centre for Economic Policy Research
172
Management science : journal of the Institute for Operations Research and the Management Sciences
169
International journal of hospitality management
164
Journal of marketing research : JMR
159
European Journal of Marketing
156
International journal of internet marketing and advertising : IJIMA
152
Journal of promotion management : JPM
147
Marketing intelligence & planning
141
Marketing letters : a journal of research in marketing
129
The journal of business & industrial marketing
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Marketing theory
118
Marketing : ZFP ; journal of research and management
116
Tourism management : research, policies, practice
110
Journal of promotion management : innovations in planning and applied research
109
Economics letters
108
Marketing Intelligence & Planning
108
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ECONIS (ZBW)
120
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1
Effektivität von Ausgestaltungsformen des Product Placement
Schumacher, Pascal
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438980
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2
Effektivität von Ausgestaltungsformen des Product Placement
Schumacher, Pascal
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515519
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3
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
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4
Zentrale Marketing-Aspekte im Public Health-Care : Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl
Dressler, Matthias
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775331
Saved in:
5
Strategisches Markteintrittsverhalten junger Technologieunternehmen : Erfolgsfaktoren der Vermarktung von Produktionsinnovationen
Rüggeberg, Harald
-
1997
Persistent link: https://www.econbiz.de/10000951339
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6
Diffusion von Informationstechnik
Kuhlmann, Christian
-
1997
Persistent link: https://www.econbiz.de/10000956496
Saved in:
7
Verhaltenorientierte Verkaufsführung : ProMES ; eine wirkungsvolle Form des Sales Coachings
Minelli, Mauro
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744469
Saved in:
8
Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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9
A theory of marketing : outline of a social systems perspective
Lüdicke, Marius K.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280529
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10
Nachfragerorientierte Präferenzmessung : Bestimmung zielgruppenspezifischer Eigenschaftssets auf Basis von Kundenbedürfnissen
Steiner, Michael
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438711
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