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Theorie
91
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Marketingmanagement
77
Marketing management
75
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62
Germany
61
Neue Institutionenökonomik
20
New institutional economics
20
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German
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Kiendl, Stephanie C.
2
Klante, Oliver
2
Richter, Markus
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Rieker, Stephen A.
2
Schaller, Christian
2
Schneider, Nadine C.
2
Schumacher, Pascal
2
Steiner, Michael
2
Ahlert, Dieter
1
Aholt, Andreas
1
Bacher, Matthias
1
Bacher, Matthias Richard
1
Backhaus, Klaus
1
Baldauf, Artur
1
Bauer, Hans H.
1
Baumann, Sebastian
1
Benkenstein, Martin
1
Bergmann, Holger
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Bidmon, Sonja
1
Bielert, Wilhelm
1
Blinda, Lars
1
Boysen, Werner
1
Breuer, Robert
1
Bungert, Michael
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Böcker, Jens
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Böhm, Stephan
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Cooper, Katrin
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Dahlhoff, Denise
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Dahmen, Patrick
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Dees, Heiko
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Deike, Julia
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Dohet-Gremminger, Annick
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Draenert, Patric
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Dressler, Matthias
1
Droll, Mathias
1
Drösser, Axel
1
Dürrfeld, Holger Jörg
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Eisenberg, Andrea
1
Engel, Tilman
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Akademische Marketinggesellschaft
1
Akademische Marketinggesellschaft e.V
1
Helmut-Schmidt-Universität
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Gabler Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
846
Journal of business research : JBR
614
Journal of economic issues : jei
579
SpringerLink / Bücher
432
European Journal of Marketing
341
The journal of business & industrial marketing
325
Europäische Hochschulschriften / 5
274
Journal of business ethics : JOBE
224
Journal of institutional economics
222
Marketing Intelligence & Planning
218
Journal of strategic marketing
217
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
212
Strategic Direction
199
Journal of marketing management : MM
186
Journal of the Academy of Marketing Science
179
European journal of marketing : EJM
172
Journal of Consumer Marketing
166
Journal of marketing
160
Springer eBook Collection
156
Journal of business-to-business marketing
147
International business review : the official journal of the European International Business Academy
143
Journal of institutional and theoretical economics : JITE
141
Marketing theory
127
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
123
Journal of marketing communications
109
Marketing intelligence & planning
109
Journal of economic issues
106
Springer eBook Collection / Business and Economics
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of world business : JWB
102
Journal of historical research in marketing
98
Journal of Product & Brand Management
91
Journal of management inquiry
91
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
91
International Marketing Review
90
Technological forecasting & social change : an international journal
90
Journal of Business & Industrial Marketing
89
Journal of retailing and consumer services
88
NBER working paper series
87
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ECONIS (ZBW)
136
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1
Effektivität von Ausgestaltungsformen des Product Placement
Schumacher, Pascal
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515519
Saved in:
2
Effektivität von Ausgestaltungsformen des Product Placement
Schumacher, Pascal
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438980
Saved in:
3
Erfolgreiches Management internationaler Geschäftsbeziehungen : organisationstheoretische Grundlagen, Marketing und interkulturelle Aspekte
Rauscher, Christian
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001695325
Saved in:
4
Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten
-
1996
Persistent link: https://www.econbiz.de/10000590466
Saved in:
5
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
6
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000998204
Saved in:
7
Marketing für Leistungssysteme
Böcker, Jens
-
1995
Persistent link: https://www.econbiz.de/10000902628
Saved in:
8
Kommunikationsstrategien im Systemgeschäft : die Vermarktung von CIM-Systemen
Bergmann, Holger
-
1995
Persistent link: https://www.econbiz.de/10000906075
Saved in:
9
Ökonomie des Herstellertleasing : mikroökonomische, institutionenökonomische und wettbewerbspolitische Aspekte
Sailer, Ulrich
-
1997
Persistent link: https://www.econbiz.de/10000617850
Saved in:
10
Umweltpolitische Instrumente und Neue Institutionenökonomik
Häder, Michael
-
1997
Persistent link: https://www.econbiz.de/10000628869
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