Institutional theory in business marketing : a conceptual framework and future directions
Year of publication: |
2014
|
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Authors: | Yang, Zhilin ; Su, Chenting |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 5, p. 721-725
|
Subject: | Institutional theory | Legitimacy | Institutional logic | Business marketing | Marketing strategy | Institutionenökonomik | Institutional economics | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Neue Institutionenökonomik | New institutional economics |
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