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~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
~subject:"Advertising effects"
~subject:"Dienstleistungsqualität"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
Gabler Edition Wissenschaft
13
Europäische Hochschulschriften / 5
9
International journal of advertising : the quarterly review of marketing communications
8
Berichte aus der Betriebswirtschaft
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Emotionalisierung von Marken : inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das
Konsumentenverhalten
Freundt, Tjark Christian
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301714
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Branchenimages als Determinanten der Markenprofilierung
Schaefer, Katharina
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003356199
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3
Emotionalisierung von Marken : Inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das
Konsumentenverhalten
Freundt, Tjark Christian
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515296
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