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~isPartOf:"Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten"
~person:"Benkenstein, Martin"
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Benkenstein, Martin
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Bekmeier-Feuerhahn, Sigrid
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Hohensohn, Heidi
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
Measuring and managing brands
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Konsum und Verhalten
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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Wettbewerbsstrategien im Einzelhandel : Chancen und Risiken von Preisführerschaft und Differenzierung
Gröppel-Klein, Andrea
-
1998
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