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Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation : eine Analyse der kurz- und langfristigen Effekte
Küster-Rohde, Franziska
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2010
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Persistent link: https://www.econbiz.de/10003927072
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
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2012
Persistent link: https://www.econbiz.de/10009744454
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