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~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~subject:"Werbung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Lehrbuch"
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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2011
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5., aktualisierte Aufl.
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