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~isPartOf:"Gabler research"
~person:"Swoboda, Bernhard"
~subject:"Deutschland <DDR>"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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