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In two-sided markets a platform allows consumers and sellers to interact by creating sub-markets within the platform marketplace. For example, Amazon has sub-markets for all of the different product categories available on its site, and smartphones have sub-markets for different types of...
Persistent link: https://www.econbiz.de/10011515638
, that perfectly cooperative advertising can lead to competitive disadvantage, and that perfectly predatory advertising can … advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …
Persistent link: https://www.econbiz.de/10012698096
A formal game-theoretic model of an intertwined supply network, in full and simplified versions, is proposed. Conditions for the sustainable development of an active system are presented in general form and then specified to the class of intertwined supply networks. As an illustration, a concise...
Persistent link: https://www.econbiz.de/10013252730
Almost every supplier faces uncertain and time-varying demand. E-commerce and online shopping have given suppliers unprecedented access to data on customers' behavior, which sheds light on demand uncertainty. The main purpose of this research project is to provide an analytic tool for...
Persistent link: https://www.econbiz.de/10014418087
Supply chains for goods that must be kept cool-cold chains-are of increasing importance in world trade. The goods must be kept within well-defined temperature limits to preserve their quality. One technique for reducing logistics costs is to load cold items into multiple compartment vehicles...
Persistent link: https://www.econbiz.de/10011849519
topic of asymmetric horizontal differentiation by allowing a firm's costly advertising to have a different impact on its own … demand function than it does on that of its rival. This leads to the interesting analytical result that advertising that … "couple" effect where firm advertising can tilt its own and its rival's demand functions in different directions. Several …
Persistent link: https://www.econbiz.de/10013252741
We study a simple model in which two vertically differentiated firms compete in prices and mass advertising on an … advertising cost and quality differential (relative advertising cost), either there is no equilibrium in pure strategies or there … advertising cost goes to infinity, prices become equal and the advertising intensities converge to zero as well as the profits …
Persistent link: https://www.econbiz.de/10014636238
This paper aims to analyze the impacts of a backup agreement contract on the performance of a small agricultural producers' citrus supply chain. A backup agreement contract, which ensures for each echelon that a quantity of products will be bought independently of real demand, is proposed to...
Persistent link: https://www.econbiz.de/10013252732
Game and decision theory start from rather strong premises. Preferences, represented by utilities, beliefs represented by probabilities, common knowledge and symmetric rationality as background assumptions are treated as “given.” A richer language enabling us to capture the process leading...
Persistent link: https://www.econbiz.de/10009751382
We propose some variants of a multi-modal of joint action, preference and knowledge that support reasoning about epistemic games in strategic form. The first part of the paper deals with games with complete information. We first provide syntactic proofs of some well-known theorems in the area of...
Persistent link: https://www.econbiz.de/10009752449