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A Hedonic Pricing Model for German Wine
Schamel, Guenter - In: German Journal of Agricultural Economics 52 (2003) 5
We develop a hedonic pricing model for German quality wine. Quality indicators for 4,141 wines are sensory awards received at the annual German wine competition and the legally required quality category as well as a set of control variables including regional origin, color, style, and their age...
Persistent link: https://www.econbiz.de/10008800968
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Ansätze für ein produktspezifisches Marketing für Öko-Produkte im konventionellen Handel - Eine Verbraucheranalyse im Elbetal
Wirthgen, Antje - In: German Journal of Agricultural Economics 52 (2003) 3
food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means …-specific approaches to improve retail marketing for organic food, in order to more easily tap the market potential. These are for instance …
Persistent link: https://www.econbiz.de/10008802681
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Analyse des verbraucherorientierten Qualitätsurteils mittels assoziativer Verfahren am Beispiel von Schweinefleisch und Kartoffeln
Bruhn, Maike; Grebitus, Carola - In: German Journal of Agricultural Economics 56 (2007) 7
to predict the palatability. This knowledge enables marketers to invent consumer-oriented marketing activities. …
Persistent link: https://www.econbiz.de/10008802712
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Über die Rekonstruktion der Handlung „Einkaufen im Bioladen“ – ein Beispiel für qualitative Sozialforschung nach der „Grounded Theory“
Helmle, Simone - In: German Journal of Agricultural Economics 54 (2005) 6
This article presents a study about the symbolic significance of shopping in the organic store. The data are based on autobiographic reports and analyzed using grounded theory. The result is a concept with finding of identity and well-being as the main categories. According to these categories,...
Persistent link: https://www.econbiz.de/10008802762
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Opportunities and barriers for niche marketing of lamb in European LFAs based on consumer attitudes to product quality
Rahmann, Gerold; Ashworth, Stuart W.; Boutonnet, Jean-Pierre - In: German Journal of Agricultural Economics 50 (2001) 5
achieved by either niche marketing of agricultural products or by environmental payments, which are paid by either the … an opportunity to exploit niche marketing, are discussed. Consumers generally have much less interest in the use of … of farming in LFAs is necessary to grant farmers income, but structural support (e. g. in marketing products under …
Persistent link: https://www.econbiz.de/10008802763