food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means …-specific approaches to improve retail marketing for organic food, in order to more easily tap the market potential. These are for instance …

to predict the palatability. This knowledge enables marketers to invent consumer-oriented marketing activities. …

achieved by either niche marketing of agricultural products or by environmental payments, which are paid by either the … an opportunity to exploit niche marketing, are discussed. Consumers generally have much less interest in the use of … of farming in LFAs is necessary to grant farmers income, but structural support (e. g. in marketing products under …