Showing 1 - 10 of 196
to predict the palatability. This knowledge enables marketers to invent consumer-oriented marketing activities. …
Persistent link: https://www.econbiz.de/10008802712
Persistent link: https://www.econbiz.de/10008802702
Very little is known about changes in the demand characteristics of food in New Zealand. As far as we can determine, there has never been a complete disaggregated food demand model estimated for New Zealand. The object of this paper is to update these estimates using more recent data to see...
Persistent link: https://www.econbiz.de/10008800844
In this paper, attitude and trust are studied in the context of a food scare (dioxin) with the aim of identifying the components of attitude and trust that significantly affect how purchases are determined. A revised version of the model by MAYER et al. (1995) was tested for two types of food:...
Persistent link: https://www.econbiz.de/10008802617
Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the...
Persistent link: https://www.econbiz.de/10008802672
In December 2006 the Regulation (EC) No. 1924/2006 on the use of nutrition and health claims (NHCs) on foods was enacted in order to prevent consumer deception and to harmonise law within the EU. Against this background, this paper analyses the potential costs and benefits linked with NHCs and...
Persistent link: https://www.econbiz.de/10008802730
Persistent link: https://www.econbiz.de/10008802749
Die reichhaltige Angebotspalette im Lebensmittelhandel führt dazu, dass sich die Lebensmittelbranche zunehmend mit Produktdifferenzierung beschäftigt. In diesem Zusammenhang kommt dem (emotionalen) Zusatznutzen, der über unterschiedlichste Produkteigenschaften vermittelt werden kann, eine...
Persistent link: https://www.econbiz.de/10011142860
government mandates and purely private action. The California pistachio industry recently established a U.S. federal marketing …
Persistent link: https://www.econbiz.de/10008802580
Despite growing interest in meat traceability systems, very little research has been done on consumer needs and perception of traceability. This gap is partly filled by the present study of consumer perception of meat traceability in Belgium, based on cross-sectional data collected in June 2001....
Persistent link: https://www.econbiz.de/10008802604