Die Grüne Gentechnik ist ein in der deutschen und auch europäischen Landwirtschaft kontrovers diskutiertes Themengebiet. Unabhängig von dem globalen Bedeutungszuwachs – in 2006 wurde auf 102 Millionen Hektar gentechnisch verändertes Saatgut eingesetzt – hat GV-Saatgut in der deutschen...

At the beginning of the year 2005 the German meat industry frequently appeared in the media with reports about rotten meat. Since then a huge number of new problems with meat have arisen which have disclosed weaknesses in food quality control and highlighted the extremely sensitive nature of the...

Studies which analyze price-quality relations in the consumer goods market are mainly more than ten years old and deal marginally with food products. In this survey, the sceptical findings are confirmed with a special focus on the food market. The results show that food quality, risk avoidance...

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

Price premiums are recognized as a central barrier for the diffusion of organic food. On average, the consumer has to pay about 50 % more for organic food than for comparable products. This is also true for large retailers although considerable economies of scale could be expected. Against this...