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Gestion 2000
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Forthcoming In Frontiers in Social Psychology: self-regulation. Ed.: James Shah. Routledge Taylor & Francis group, NY, NY
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The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T.
- In:
Gestion 2000
7
(
1991
)
4
,
pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
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