The evaluation of sponsorship effectiveness : a model and some methodological considerations
Year of publication: |
1991
|
---|---|
Authors: | Pham, Michel T. |
Published in: |
Gestion 2000. - Louvain-la-Neuve : Univ., ISSN 0773-0543, ZDB-ID 232401-5. - Vol. 7.1991, 4, p. 47-65
|
Subject: | Sponsoring | Sponsorship |
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