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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~person:"Homburg, Christian"
~subject:"Performance-Messung"
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
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pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
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