All customers are equal, but some are more equal : should firms prioritize their customers?
Year of publication: |
2010
|
---|---|
Authors: | Homburg, Christian ; Totzek, Dirk ; Droll, Mathias |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 2.2010, 1, p. 16-25
|
Subject: | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management | Rentabilität | Profitability | Performance-Messung | Performance measurement |
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