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Community, coupled with commerce, content and communication are widely discussed as the essential components of successful web presence. Those organisations that control popular virtual communities are in a position to dominate business transactions over the Internet. Community means customer...
Persistent link: https://www.econbiz.de/10010669104
As organisations develop their customer knowledge practices, processes and competence, consumers and citizens need an increasingly sophisticated appreciation of the potential for, and nature of, consumer surveillance. The discussion in the paper is informed by an analysis of three typical...
Persistent link: https://www.econbiz.de/10005753923
As organisations develop their customer knowledge practices, processes and competence, consumers and citizens need an increasingly sophisticated appreciation of the potential for, and nature of, consumer surveillance. The discussion in the paper is informed by an analysis of three typical...
Persistent link: https://www.econbiz.de/10008538967