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Artificial intelligence in marketing research and future research directions : science mapping and research clustering using bibliometric analysis
Thakur, Jyoti
;
Kushwaha, Bijay Prasad
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014467985
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