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Global business review
Journal of business research : JBR
649
Journal of retailing and consumer services
593
Industrial marketing management : the international journal for industrial and high-tech firms
407
International journal of hospitality management
300
The journal of services marketing
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Journal of the Academy of Marketing Science
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143
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124
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120
Journal of travel and tourism marketing
118
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Journal of hospitality marketing & management
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Tourism management : research, policies, practice
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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Journal of retailing
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The journal of brand management : an international journal
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Cogent business & management
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Psychology & marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
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Services marketing quarterly
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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The international journal of bank marketing : IJBM
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Journal of marketing management : MM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business horizons
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Journal of financial services marketing : JFSM
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International journal of internet marketing and advertising : IJIMA
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European journal of operational research : EJOR
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ECONIS (ZBW)
28
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1
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
2
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
3
A study on the effect of empowerment on customer orientation of employees
Khalili, Hamidreza
;
Sameti, Ardalan
;
Sheybani, Hassan
- In:
Global business review
17
(
2016
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10011557963
Saved in:
4
Business orientation of Indian consumer banking
Kaur, Gurjeet
;
Gupta, Shruti
- In:
Global business review
13
(
2012
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10009671745
Saved in:
5
Why exporting SMEs switch banks?
Singh, Fulbag
;
Kaur, Manpreet
- In:
Global business review
16
(
2015
)
4
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011409530
Saved in:
6
Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti
;
Tandon, Anushree
;
Gupta, Ashish
- In:
Global business review
16
(
2015
)
2
,
pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
Saved in:
7
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
8
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
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9
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
10
Identifying the critical success factors of telecom switching barriers using the AHP
Jacob, Reuban
;
Subramoniam, Suresh
- In:
Global business review
22
(
2021
)
3
,
pp. 767-779
Persistent link: https://www.econbiz.de/10012591413
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