Exploring consumer purchase behaviour : foreign versus local brands
Year of publication: |
2013
|
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Authors: | Kashi, Alireza Nalchi |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 14.2013, 4, p. 587-600
|
Subject: | Brand perceived quality | need for uniqueness | customer behaviour | emotional value | purchase process | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Emotion | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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