Exploring consumer purchase behaviour : foreign versus local brands
Alireza Nalchi Kashi
| Year of publication: |
2013
|
|---|---|
| Authors: | Kashi, Alireza Nalchi |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 14.2013, 4, p. 587-600
|
| Subject: | Brand perceived quality | need for uniqueness | customer behaviour | emotional value | purchase process | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Emotion | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010258599