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Global business review
The journal of product & brand management
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Inter-relationship of web site interactivity and customer outcomes : building trust in Internet Banking web site
Mann, Bikram Jit Singh
;
Sahni, Sunpreet Kaur
- In:
Global business review
12
(
2011
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10008906571
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2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
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