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Factors influencing smartphone adoption : a study in the Indian bottom of the pyramid context
Baishya, Kuldeep; Samalia, Hash Vardhan - In: Global business review 21 (2020) 6, pp. 1387-1405
Persistent link: https://www.econbiz.de/10012388970
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Consumers' repurchase intention towards a mobile phone brand in Qatar : an exploratory study utilizing theory of reasoned action framework
Isaid, Emad Naji; Faisal, Mohd. Nishat - In: Global business review 16 (2015) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10011409484
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Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
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Modelling of key success factors for mobile virtual network operators in Indian telecommunication market
Sehgal, Vineet; Sagar, Mahim; Shankar, Ravi - In: Global business review 17 (2016) 6, pp. 1314-1338
Persistent link: https://www.econbiz.de/10011665158
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Factors affecting consumers' purchase behaviour for health and wellness food products in an emerging market
Ali, Tabassum; Alam, Aftab; Ali, Jabir - In: Global business review 22 (2021) 1, pp. 151-168
Persistent link: https://www.econbiz.de/10012483231
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Looking through the glass of Indian culture : consumer behaviour in modern and postmodern era
Rehman, Varisha - In: Global business review 18 (2017) 3, pp. 19-37
Persistent link: https://www.econbiz.de/10011745463
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Indian ecological consumer market profile
Singh, Devinder Pal - In: Global business review 12 (2011) 3, pp. 447-457
Persistent link: https://www.econbiz.de/10009381489
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Are they really different? : a study on apparel shoppers' retail format perception in USA and India
Basu, Rituparna - In: Global business review 16 (2015) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10011309945
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Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global business review 14 (2013) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
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Retail participation in health insurance : a model of consumer preferences
Thomas, K. T.; Sakthivel, R. - In: Global business review 16 (2015) 6, pp. 997-1011
Persistent link: https://www.econbiz.de/10011437622