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Consumers’ Preferences for Mob...
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Global business review
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2,072
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1,273
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1,173
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1,065
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381
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ECONIS (ZBW)
489
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1
Factors influencing smartphone adoption : a study in the Indian bottom of the pyramid context
Baishya, Kuldeep
;
Samalia, Hash Vardhan
- In:
Global business review
21
(
2020
)
6
,
pp. 1387-1405
Persistent link: https://www.econbiz.de/10012388970
Saved in:
2
Consumers' repurchase intention towards a mobile phone brand in Qatar : an exploratory study utilizing theory of reasoned action framework
Isaid, Emad Naji
;
Faisal, Mohd. Nishat
- In:
Global business review
16
(
2015
)
4
,
pp. 594-608
Persistent link: https://www.econbiz.de/10011409484
Saved in:
3
Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.
;
Naser Valaei
;
Arun Kumar Tarofder
- In:
Global business review
18
(
2017
)
3
,
pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
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4
Modelling of key success factors for mobile virtual network operators in Indian telecommunication market
Sehgal, Vineet
;
Sagar, Mahim
;
Shankar, Ravi
- In:
Global business review
17
(
2016
)
6
,
pp. 1314-1338
Persistent link: https://www.econbiz.de/10011665158
Saved in:
5
Factors affecting consumers' purchase behaviour for health and wellness food products in an emerging market
Ali, Tabassum
;
Alam, Aftab
;
Ali, Jabir
- In:
Global business review
22
(
2021
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012483231
Saved in:
6
Looking through the glass of Indian culture : consumer behaviour in modern and postmodern era
Rehman, Varisha
- In:
Global business review
18
(
2017
)
3
,
pp. 19-37
Persistent link: https://www.econbiz.de/10011745463
Saved in:
7
Indian ecological consumer market profile
Singh, Devinder Pal
- In:
Global business review
12
(
2011
)
3
,
pp. 447-457
Persistent link: https://www.econbiz.de/10009381489
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8
Are they really different? : a study on apparel shoppers' retail format perception in USA and
India
Basu, Rituparna
- In:
Global business review
16
(
2015
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011309945
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9
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
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10
Retail participation in health insurance : a model of consumer preferences
Thomas, K. T.
;
Sakthivel, R.
- In:
Global business review
16
(
2015
)
6
,
pp. 997-1011
Persistent link: https://www.econbiz.de/10011437622
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