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Global business review
The Indian economic journal
1,276
The Indian journal of economics
1,178
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,070
Economic & political weekly : a Sameeksha Trust publ.
1,054
Working Papers / eSocialSciences
959
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
949
Finance India : the quarterly journal of Indian Institute of Finance
940
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
886
MPRA Paper
814
The Asian economic review : journal of the Indian Institute of Economics
804
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752
Economic developments in India : quarterly update : analysis, reports, policy documents
738
Indian journal of agricultural economics
680
SpringerLink / Bücher
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Working paper
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NBER working paper series
631
Policy research working paper : WPS
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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The journal of brand management : an international journal
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558
IZA Discussion Papers
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NBER Working Paper
519
Discussion paper series / IZA
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Economic affairs : quarterly journal of economics
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Margin : quarterly journal of the National Council of Applied Economic Research
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The journal of product & brand management
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International journal of Indian culture and business management
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World Bank E-Library Archive
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Praj̄nȧn : journal of social and management sciences
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Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
372
World Bank Policy Research Working Paper
367
Journal of development economics
362
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
357
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
351
Springer eBook Collection
348
AGDI Working Paper
337
Journal of retailing and consumer services
331
IZA Discussion Paper
315
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ECONIS (ZBW)
446
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1
Skin "fairness" : culturally embedded meaning and
branding
implications
Verma, Harsh V.
- In:
Global business review
12
(
2011
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009232473
Saved in:
2
Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti
;
Tandon, Anushree
;
Gupta, Ashish
- In:
Global business review
16
(
2015
)
2
,
pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
Saved in:
3
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
4
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
5
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
Saved in:
6
Consumer perception of brand personality : an empirical evidence from
India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
Saved in:
7
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P.
- In:
Global business review
18
(
2017
)
3
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
Saved in:
8
How CSR affects brand equity of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
9
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
10
Efficiency assessment parameters of public sector banks in
India
Singh, Poonam
;
Singh, Kanhaiya
- In:
Global business review
16
(
2015
)
6
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10011437628
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