Public sector branding in Africa : some reflections
Year of publication: |
2022
|
---|---|
Authors: | Vincent, Olusegun ; Evans, Olaniyi |
Published in: |
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07293-2. - 2022, p. 19-40
|
Subject: | Branding | Public sector | Branding Africa | Government | Markenführung | Brand management | Afrika | Africa | Indien | India | Konsumtheorie | Consumption theory | Öffentlicher Sektor |
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