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Global journal of business research : GJBR
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Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator
Lee, Hsiang-Ming
;
Chen, Tsai
;
Hsu, Ya-Hui
;
Wu, Yu-Chi
- In:
Global journal of business research : GJBR
12
(
2018
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011865254
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2
Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi
;
Tsa, Chin-shih
;
Lo, Chia-yun
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 121-127
Persistent link: https://www.econbiz.de/10009012672
Saved in:
3
Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi
;
Tsa, Chin-shih
;
Lo, Chia-yun
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 121-127
Persistent link: https://www.econbiz.de/10009897356
Saved in:
4
Relationship between innovative leadership and employee service innovation behavior
Wu, Yu-Chi
;
Yang, Yi-feng
;
Hsu, Cheng-Se
- In:
Global journal of business research : GJBR
17
(
2023
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10014492017
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