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Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator
Lee, Hsiang-Ming; Chen, Tsai; Hsu, Ya-Hui; Wu, Yu-Chi - In: Global journal of business research : GJBR 12 (2018) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011865254
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Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi; Tsa, Chin-shih; Lo, Chia-yun - In: Global journal of business research : GJBR 5 (2011) 5, pp. 121-127
Persistent link: https://www.econbiz.de/10009012672
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Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi; Tsa, Chin-shih; Lo, Chia-yun - In: Global journal of business research : GJBR 5 (2011) 5, pp. 121-127
Persistent link: https://www.econbiz.de/10009897356
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Relationship between innovative leadership and employee service innovation behavior
Wu, Yu-Chi; Yang, Yi-feng; Hsu, Cheng-Se - In: Global journal of business research : GJBR 17 (2023) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10014492017