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Werbeerfolgskontrolle
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Comparative marketing systems : a cultural approach
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Praxis des Marketing : Erschliessung der Märkte von morgen
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The nature and scope of marketing research
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Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
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Lucas, Darrell Blaine
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Britt, Steuart Henderson
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1966
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Lizenzausg.
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