Messung der Werbewirkung
Alternative title: | Measuring advertising effectiveness <dt.> |
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Year of publication: |
1966 ; Lizenzausg.
|
Authors: | Lucas, Darrell Blaine ; Britt, Steuart Henderson |
Publisher: |
Essen : Girardet |
Subject: | Werbewirkung | Werbeerfolgskontrolle |
Extent: | 454 S. : graph. Darst. |
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Series: | Grundriß der Werbung. - Essen : Girardet. - Vol. 10 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Aus dem Engl. übers. |
Source: |
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Pechmann, Cornelia, (1993)
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian, (1993)
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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja, (1994)
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Measuring advertising effectiveness
Lucas, Darrell Blaine, (1963)
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The planning of advertising measurement
Lucas, Darrell Blaine, (1968)
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Measuring advertising effectiveness
Lucas, Darrell Blaine, (1963)
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