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Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
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Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Jansen, Bernard J.; Spink, Amanda - In: International journal of internet marketing and … 5 (2009) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10003812637
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Conceptualizing and Assessing the value of Internet of Things Solutions
Baltuttis, Dennik; Häckel, Björn; Jonas, Claudius Michael - In: Journal of business research : JBR 140 (2022), pp. 245-263
Persistent link: https://www.econbiz.de/10013040665
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Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia; Ammi, Chantal; Hikkerova, Lubica - In: Journal of business research : JBR 141 (2022), pp. 355-366
Persistent link: https://www.econbiz.de/10013167977