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~isPartOf:"Handbook of business-to-business marketing"
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Handbook of business-to-business marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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ERIM report series research in management
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Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing
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Faculteit der Economische en Toegepaste Economische Wetenschappen
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Handbook of marketing and finance
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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The connected customer : the changing nature of consumer and business markets
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Wuyts, Stefan
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Van Den Bulte, Christophe
- In:
Handbook of business-to-business marketing
,
(pp. 73-89)
.
2012
Persistent link: https://www.econbiz.de/10009500197
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