The Market valuation of outsourcing new product development
Year of publication: |
2012
|
---|---|
Authors: | Raassens, Néomie ; Wuyts, Stefan ; Geyskens, Inge |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 682-695
|
Subject: | Outsourcing | Produktentwicklung | New product development | Kulturelle Identität | Cultural identity | Innovationsakzeptanz | Innovation adoption | Entscheidung unter Unsicherheit | Decision under uncertainty | Ereignisstudie | Event study |
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