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~isPartOf:"Handbook of consumer psychology"
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Handbook of consumer psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Columbia Business School Research Paper
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Forthcoming In Frontiers in Social Psychology: self-regulation. Ed.: James Shah. Routledge Taylor & Francis group, NY, NY
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The nature and role of affect in consumer behavior
Cohen, Joel B.
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Pham, Michel T.
;
Andrade, Eduardo B.
- In:
Handbook of consumer psychology
,
(pp. 297-348)
.
2008
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