The nature and role of affect in consumer behavior
Joel B. Cohen; Michel Tuan Pham; Eduardo B. Andrade
| Year of publication: |
2008
|
|---|---|
| Authors: | Cohen, Joel B. ; Pham, Michel T. ; Andrade, Eduardo B. |
| Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 297-348
|
| Subject: | Emotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003716200