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Handbook of consumer psychology
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Cracking the code : leveraging consumer psychology to drive profitability
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Consumer inference
Kardes, Frank R.
;
Posavac, Steven S.
;
Cronley, Maria L.
; …
- In:
Handbook of consumer psychology
,
(pp. 165-191)
.
2008
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