Consumer inference
Year of publication: |
2008
|
---|---|
Authors: | Kardes, Frank R. ; Posavac, Steven S. ; Cronley, Maria L. ; Heer, Paul M. |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 165-191
|
Subject: | Konsumentenverhalten | Consumer behaviour | Induktive Statistik | Statistical inference | Korrelation | Correlation |
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